Conflict in Romeo and Juliet Essay

The play that I have studied is Romeo and Juliet by William Shakespeare. Act three, scene one, the climax of this play, is a scene where much conflict occurs. This scene opens with two of Romeo’s friends, Benvolio and Mercutio, talking. Tension and suspense is established when Benvolio says, ‘The day is hot, the Capulets abroad, And, if we meet, we shall not ‘scape a brawl’ The ‘fiery Tybalt’ enters looking for Romeo. He felt that Romeo had insulted him by going to the Capulet masked ball and he wanted to exact his revenge. Mercutio deliberately insults him and draws his sword. Just as Benvolio tries to calm them down, Romeo enters. Tybalt tries to incite Romeo into fighting by insulting him: ‘Romeo, the love I bear thee can afford/ No better term than this, – thou art a villain. ‘ Romeo resists Tybalt’s challenge because he is now related by marriage to him. Mercutio is embarrassed by Romeo’s inaction and he challenges Tybalt. As Romeo tries to stop the fight Mercutio is mortally wounded by Tybalt. As Mercutio dies he says, ‘A plague o’ both your houses! / They have made worms’ meet of me. ‘ Romeo realises he is partially responsible for his friend’s death and his anger leads him to kill Tybalt. He then realises he is ‘fortune’s fool’ and flees the place. The Prince of Verona arrives and decides to exile Romeo from the city. What are the underlying causes of conflict in this scene? The main cause of the conflict in this scene arises ‘From ancient grudge’ between two major families in Verona – the Capulets and the Montagues. The feud is so strong that the play opens with their servants fighting. Indeed, the rift is so strong that the Prince of Verona is prompted to announce, ‘If ever you disturb our streets again/ Your lives will pay the forfeit of the peace. ‘ Another cause of the conflict is the mercurial nature of Tybalt. He saw Romeo’s appearance at the Capulet masked ball as an insult and was determined to challenge Romeo. Mercutio also contributed to the conflict. He was very quick to engage in a quarrel with Tybalt and condemned Romeo for avoiding conflict, ‘O calm, dishonourable, vile submission! ‘ Finally Romeo has much internal conflict in this scene. He is being challenged and insulted by Tybalt but feels he cannot retaliate because he is now secretly married to Juliet, Tybalt’s cousin. It is clear there is much conflict in this scene and many reasons for it – this conflict adds greatly to our enjoyment of the play.

American Dream for Women- Yes or No

Gender- Inequality in labor force The American Dream, one of the most attractive things which draw thousands people to the United States, is just a simple promise: equality. This is where people can work hard and expect to gain from their effort. This is where opportunities are equally provided for anyone who has determination to improve his or her life. Anyone can have equal access to the American Dream. However, it depends. If you are White, you can dream that dream. If you are non-White, you cannot.If you belong to the middle and upper class, you have the right to dream. If you find yourself struggling to have daily meals, you do not have that right. Similarly, if you are male, go ahead, but if you are not, you have to step back. Gender has always been a big problem with the American Dream. Women cannot move themselves to better lives in the same way that men are able to. Gender creates deep-rooted inequality against women in the labor force, through the social construction of gen der roles and femininity.Inequality between two genders shows up as early as in the beginning of one’s career. Influenced by gender roles, women and men tend to choose jobs that can help them fulfill their social expectations (Weisgram, Dinella, and Fulcher 245). For example, men would prefer jobs with high monetary reward to fulfill their breadwinning roles, and women would choose jobs which allow them to have time with their family as they are supposed to be the main caretakers.Women, raised with the idea of femininity, would choose careers related to caring or serving such as teachers and nurses, while men would be more attracted to careers in technology and management fields, which require the supposedly masculine characteristics such as decisiveness. As a result, women have a tendency to choose their careers in female-dominated fields, whose monetary reward generally is lower than those of male-dominated fields. This division of the work force also influences womenâ€⠄¢s expectation of their future salaries.Research shows that men overall have higher pay expectation than women, and people intending to work in male-dominated fields have much higher pay expectation than those who want to work in female-dominated fields (Hogue, DuBois, and Fox- Cardamone 222). Low pay expectation can result in receiving lower pay offers in an equally qualified pool of job applicants, and starting wages can affect one’s career in his or her long term payment (Hogue, DuBois, and Fox-Cardamone 215). This reflects that in reality women who work in ale-dominated fields earn 26% more than other women who have female-dominated jobs, as the U. S. Department of Labor reported in 2008 (qtd. in Hogue, Dubois, and Fox-Cardamone 215). Women, influenced by their gender roles and the concept of femininity, experience inequality in their work choices and pay expectations. Women face difficulties during their careers because of their traditional gender roles as main family c aretakers. Wives, not husbands, are generally the ones who have primary responsibilities in domestic work, either household chores or child care.In dual-earner families, men usually share housework with their partners, yet women still have the main responsibility in organizing family life (Rubin 247). Most people used to consider women entering the work force as expanding their traditional role without men changing theirs (Gilbert and Rader 164). Women were seen as being in conflict between outside work and family; the more time they spent on working outside, the more they would neglect their supposedly main role. Questions were then raised about whether working mothers had negative effects on their children as well as the family as a whole.Although research showed that having dual-earner families had no effect on preschool-age children, especially if additional income was used in daily childcare, this whole viewpoint discouraged women from working outside for a long time (Gilbert a nd Rader 164). Even though our society is now more accepting toward working mothers, women still cannot have the same opportunities as men when it comes to careers, which involve more commitment than jobs. ( Jobs vs careers ) Women are encouraged to have paid jobs to balance their families’ finance, to better their children’s and husbands’ lives.In other words, women’s working outside is seen as part of their traditional role, or part of their femininity: supporting men. Women who want to pursue their professional careers especially those in high levels, have to spend a lot of time working just like their male colleagues. However, unlike men, they are usually criticized as not fulfilling their traditional role. Women who challenge the idea of gender roles are facing a lot of pressure, both from the work place and from their families.As women’s major career is family work, they will not be considered successful if they fail as wives and mothers. The ir occupational success will not be viewed seriously as it is still their secondary role. These negative effects of gender cause a lot of difficulties for women who want to seriously pursue their careers, and create a deep inequality between women and men in the labor force. Although there are more and more women working in male-dominated jobs, it is not the case for the most male-dominated field: leadership.Only 21% of women hold middle management positions, and just 15% can be senior level managers (Sipe, Johnson, and Fisher 340). Only 1. 2% of Fortune 500 CEOs are women, according to a Catalyst study (Gorski). Leadership positions have much better monetary awards than other positions; they can be indications of one’s expertise and success in his or her job and can promote self-esteem as well as confidence. Even though women now have chances to work in diverse fields, they are not given equal opportunities to take leadership roles, which perpetuates the inequality in the wo rkplace.This can be explained, again, by the idea of femininity and masculinity. Masculinity usually includes those traits such as ambitious, analytical, assertive, decisive, independent, etc. , while femininity denotes characteristics such as affectionate, gentle, caring, warm, soft-spoken, etc. â€Å"The first [masculinity] expresses the intellect, the second [femininity] â€Å"the heart†; the first the â€Å"rational† faculties, the second the â€Å"intuitive† or â€Å"emotional†Ã¢â‚¬ ( Jamieson 124).Those feminine traits are not considered suitable for a leader or for a management position, which traditionally requires those masculine traits such as decisiveness and independence. Because of the effect of gender stereotypes, people view women as possessing the â€Å"natural† femininity, and women are often raised in a way which encourages them to develop such traits to live up to their social expectations. Not all men possess these appreciated characteristics, and not all women are feminine in the way our society thinks.However, women as a group have suffered from this idea of femininity as people refuse to acknowledge their strength but focus on their gender- based inability to perform leadership. As a result, in a society that considers men as natural leaders, women find it difficult to break those gender stereotypes in order to prove themselves as effective leaders. According to Noble and Moore (2006), many women who are able to achieve leadership eventually give up their positions (qtd. in Sipe, Johnson, and Fisher 340). In her book Beyond the Double Bind, Kathleen H.Jamieson analyzed the gender-caused prejudice against women who were already leaders. As femininity is opposed to the traditional leadership style, women in those positions must be able to show some certain masculine characteristics. They are then perceived as not acting feminine, which is inappropriate in our gender-based society, or as not being mascul ine enough for effective leadership (Jamieson 121). For example, if a female leader talked assertively, she would be considered unfeminine or even rude for a woman, yet if she did not, she would be criticized as having poor leadership skills.Women with their traditional gender role and their assigned femininity have always confronted difficulties in the workplace. The unequal process starts as soon as they begin to form their ideas about what career they want to pursue, to their lives with a double role as family caretakers and normal employees. It also affects their effort to get promoted to management level; even if they already achieve something, the process works to diminish it. Women have always had to work much harder than men in order to achieve equal statuses.They have to overcome many disadvantages, as well as work against men’s privilege. Men are viewed as natural leaders; women are not. In order to be equal, they have to prove themselves as effective leaders as wel l as better leaders than those supposedly natural leaders. Women were raised in a society which views them as inferior, and to achieve equality means to work hard to change their own minds, as well as others’. Women have never enjoyed the real equality which many politicians mentioned in their articulate speeches.They have never had the right to dream the American Dream, which promises that everyone will have equal chances to work themselves out of poverty and live their dream lives. Works Cited Gilbert, Lucia A. , and Rader, Jill. â€Å"Current Perspectives on Women’s Adult Roles: Work, Family, and Life. † Handbook of the Psychology of Women and Gender. Ed. Rhoda K. Unger. New York: John Wiley & Sons, Inc, 2001. 156-169. Print. Gorski, Paul C.. â€Å"Class and Poverty Awareness Quiz†. Edchange. 2011. Web. 19 Oct. 2011.Houge, Mary, DuBois, Cathy L. Z. , and Fox-Cardamone, Lee. â€Å"Gender Differences in Pay Expectations: the Roles of Job Intention and S elf-View. † Psychology of Women Quarterly. 34. 2. (2010): 215-227. Academic Search Premier. Web. 19 Oct. 2011. Jamieson, Kathleen H.. Beyond the Double Bind. New York: Oxford University Press, 1995. Print. Rubin, Lillian. â€Å"Families on the Fault Line†. The Social Construction of Difference and Inequality. Ed. Tracy E. Ore. New York: McGraw Hill, 2006. 245-254. Print. Sipe, Stephanie, Johnson, C.Douglas, and Fisher, Donna K.. â€Å"University Students’ Perceptions of Gender Discrimination in the Workplace Reality Versus Fiction. † Journal of Education for Business. 84. 6 (2009):339-349. Academic Search Premier. Web. 19 Oct. 2011. Weisgram, Erica, Dinella, Lisa, and Fulcher, Megan. â€Å"The Role of Masculinity/ Femininity, Values, and Occupational Value Affordances in Shaping Young Men’s and Women’s Occupational Choices. † Sex Roles. 65. 3/4. (2011): 243-258. Academic Search Premier. Web. 19 Oct. 2011.

Swanage Geography Coursework

This is the first of the 2 hypotheses I am going to be focusing on in my coursework, I will be using a variety of graphs and relevant statistics to prove my hypothesis. Throughout my coursework you will notice how I will link back my explanation towards my hypothesis and give my opinion of how shops in Swanage need tourist's to be able to run their business successfully. * Retail Opportunities In Swanage Urgently Need To Be Redeveloped To Take Into Account The Needs Of Local Population This will be the second of the 2 hypothesises I will be focusing on and developing as well. This hypothesis is about redeveloping shops in Swanage that need to be redeveloped; I will be working on this near the end of my coursework as I do see areas which are in desperate need of improvement. As I developing the areas of Swanage which need developing I will give explanations as to why I made that choice and what positive impacts can come from it. Site Map of Swanage For my coursework I was asked to produce a Site Map of Swanage which shows the 6 different areas of the area. * Tourist Facilities * Retail Streets * Holiday Flats * Hotels * Residential Leisure * Residential Houses As you can see from figure 1.2 I took the liberty of colour coding these areas so that it would be easier to analyse later for future reference in my coursework. From the Site Map you can see that there is large amount of Tourist Facilities. This further proves my hypothesis 1 which I will discuss later in my coursework. Why is Swanage a Tourist Attraction? Swanage is a place where it is unlikely for you to walking around aimlessly doing nothing; this is one of the reasons why tourists enjoy visiting the area. There are a lot of things tourist's could involving themselves with in Swanage. They could visit the beach or go to the retail stores or just relax and enjoy the scenery. The main reason why people would go to Swanage is simply because it is both affordable and enjoyable le which are the two important factor of a vacation. Tourism is very important in Swanage because without it the facilities that are being opened in Swanage will eventually close down due to no profit thereby no developments will be made, which will make swanage a place that wouldn't be nice to visit. Geology of Swanage Beach In Figure 1.3 you can see it is fairly detailed geological diagram of swanage beach, it also shows all the rocks involved within the beach which will be useful to most geographers. BACKGROUND INFORMATION OF SWANAGE On this Page in my coursework I will give statistics and graphs about some of the relevant information on Swanage like population, Employment Rate, Age Structure etc. From these results it should give me a clear indication about Swanage and its history. Population of Swanage In Figure 2.1 it shows both the statistics and the graph of the Population of Swanage as you can throughout the years is has increased in population. However from the year 1921-1931 there was a major decrease in population. This is probably due to people migrating out of the area because of expenses of houses or people just simply wanted to move out. From 1951 to 2001 there is a constant increase meaning in the future Swanage will overpopulate due to the large tourists and residents. 2001 Census Data for Swanage In Figure 2.2 you can see that it shows both statistics and graphs for the population of Male and Females in Swanage and Dorset. Obviously Swanage is a smaller area than Dorset so Dorset's results will obviously be greater in population. In both areas Females have a higher population than Males. The reason for this is probably because there are more retail shops that attract for Females than Males. Age Structure This Graph shows the Age structure of people from both Dorset and Swanage. From Figure 2.3 you can see that the people from (18-44) and (60-84) have the highest amount of %. This shows that middle aged people live in Swanage and Dorset than Older or Younger people. This means that most residential people who live in Swanage have Jobs or have Part-time Job and owns a house or an apartment. There are hardly any 16-17 yr olds also there aren't that many elderly people as well. Conclusion From all of the statistics I have I will make a final conclusion that Swanage will gradually increase in population which would have more females than males. Also most of the residents would have Jobs because most of the population in Swanage are aged form 18-84. EXTENT OF TOURISM The Importance of Tourism In Swanage Tourism is especially important as that is what keep the area going â€Å"money-wise†, without tourism the town would not get no profit therefore will not be able to develop their area. From the land use map there is a pattern which shows how the shops for Tourist's are near the beach as the beach is the most popular sight in the area. This is what will get tourists motivated to shop in the area. In summer time the tourist visiting rate will increase as the scenery will seem better due to the fact that the weather is beautiful. Who benefits from tourism? The retail store owners would partly benefit from tourism as they are gaining profit from their business which will help them for the future. The whole area of swanage will benefit from tourism as well because with their money Swanage will be able to further develop into something better. TOURIST QUESTIONNAIRE For my coursework I was asked to create a questionnaire based on the tourists of swanage I asked a range of different questions based on relevant information I needed to find out. On this page I will focus on a few questions in particular that will help prove my first hypothesis. The first question I came across is in figure 4.1 it was to find out which shops tourists use when they are shopping. As you can see from the graph the two highest selected Shops were Restaurants and Supermarkets. This Graph tells me that most people would visit Supermarkets and restaurants while they are in swanage. This doesn't surprise because on the geography I came a across a handful of Supermarkets and Restaurants for Tourists to visit so this is an obvious result. So far this proving my hypothesis because restaurants and Supermarkets are the essential thing's a tourist needs so the retail stores would make those types of shops accessible for tourists. This is another question that I have been focusing on in the questionnaire. What this Pie Chart is telling is that because of the impact of tourism, tourism has influenced the area to change the way they run their shops. This is a positive impact as this will persuade more tourists to visit because of the demands previous tourists have made. As you can see from the graph because of tourism there are more restaurants opening and gift shops are opening as well. These are popular retail store for tourist which explains the results. This is the final question I will be bringing forward for discussion as this is one of the most important questions. As you can see from the Pie Chart Tourists would like Easier Car Parking Overall, this is very understandable because on week days and weekends tourists would want to visit shops however the only things delaying their shopping time is Parking. If Tourist's have more parking then more Tourists will be able to shop thereby giving more profit towards swanage. Another improvements that the tourists have mention was the fact that most of the shops need to be open of Sunday's this will give them more shopping time to do last minute shopping which is bound to happen at one point or another. If they put this improvement forward swanage will gain more profit. RESIDENTS QUESTIONNAIRE This is one question I chose from the residents Questionnaire which shows which area Residents visit to shop in the surrounding area. Wareham was the most mentioned. The reason for this is because there is more variety of shops to visit which would keep local people interested. I would imagine that it would closer to their work so the journey would be easier. Another key reason why residents would want to shop elsewhere besides Swanage is because there us easier parking so they will be able to visit shops faster. This is one issue that will lead more local people to shop elsewhere besides swanage the reason being, no good car parking facilities. From the Pie chart it shows that 78% think that there no car parks being provided for local people. As I said before because of this issue swanage will lead local people out of the area due to the fact that they have nowhere to park their cars. These are the improvements suggested by the residents of Swanage; overall it is similar to the Tourist's improvements as both mentioned Car Park as their main concern. Both would rather excellent Car Parking than Shops, I imagine both residents and tourists are annoyed with Car Parks which is the reason they brought it up in the questionnaires. One improvement mentioned in the resident questionnaire which relates back to figure 2.2 is that people require more hairdressers. Because there are more females than males in swanage it is quite obvious that women would be demanding more womanly stores. Conclusion Gathering information from both Questionnaire it is safe to say that the main improvement it Car Parks which is an understandable request. People from swanage should take this on board and make a bigger car park in swanage. They have not got anything to lose because more car parks means more people which means more shoppers which eventually lead to money that they can use to redevelop swanage. RETAIL MAP OF SWANAGE Conclusion As you can see from the annotations I have made you can get a clear idea of the types of shops open on Institute road and Station road. Institute road would be a great place for tourist's as there are more shops which would be suitable for them, Residents would not find shops on Institute road helpful as they are specifically aimed at tourist to persuade them to stay in swanage and the way to do that is to feed them with cheap advertisements. Residents would prefer shops on Station Road as there are shops that are aimed at residents as well as Tourist's so everyone would be satisfied on station road. OPENING AND CLOSING TIMES OF SHOPS THE SECOND HYPOTHESIS Retail Opportunities in Swanage urgently need to be redeveloped to take into account the needs of local population This is the second hypothesis I will be focusing on and developing as well. This hypothesis is about redeveloping shops in Swanage that need to be redeveloped; I will be working on areas which are in desperate need of improvement. As I developing the areas of Swanage which need developing I will give explanations as to why I made that choice and what positive impacts can come from it. The main reason I am going to improve swanage town is because of the improvements people have stated in both the resident questionnaire and tourist questionnaires. The improvements they have made are realistic and true towards the area of swanage. Why would you improve swanage? There are many reasons as to why people would want to improve swanage the obvious reason is to make the living conditions better and the facilities to be more flexible with the needs of residents and tourists. Gathering information from the both questionnaires I feel that swanage does need improving. Better Car Parking would be a huge improvement as most people feel that is a huge downfall in swanage, there is never enough parking. More variety of shops is one suggestion that also seems to be popular in the tourist questionnaire which is understandable as tourists visit areas to shop not to be bored. Opening and Closing times of shops in another issue in swanage, it seems that shops close too early for residents so shops need to be opened later for all people to do last minute shopping. My development plan will support most of those improvements to make swanage a better area to visit. DEVELOPMENT PLAN EXPLANATIONS Development 1 and 2 – These are the first two improvements I have made, I have added two retail shopping areas. The reason why I did this is, is because in the residential questionnaire a large number of residents requested shopping areas that will also be open longer to accommodate the times of residents. The types of shops that will be around here are sports shops because that was also requested in the questionnaire a large amount of residents wanted this. Development 3 – As I said before in the previous explanation a handful of people wanted sports shops so I assumed that they would want leisure facilities as well. Because there are more Females than Males in Swanage it is only natural that some of the residents would request leisure facilities for football or basketball etc. Development 4 – This is the biggest request that the residents have made clear in the questionnaire; there wasn't enough parking throughout swanage I have taken that complaint onboard and have now added a Free Car Parking facility for residents only. Because of this residents will find it easier to get to the shops without any hassle. Since residents already live in the area it would be foolish to pay for their own parking which is why I made car parking free, this was another improvement mentioned in the questionnaire. Development 5 – This is the area that will be having the food market once a week this is another request mentioned in the questionnaire I thought it was a good idea as it would give residents a chance to get food useful for their homes. Development 6 – Hairdressers will be added here because there are not enough hairdressers in the area so adding hairdressers will support the improvement of swanage Development 7 – This will be a huge Supermarket for all residents to support all there need whether it is food or clothes etc. Residents would really appreciate this as there are never enough supermarkets in swanage. This will improve swanage because more people will shop thereby putting more money into the swanage development. Development 8 – This will be the pedestrian path leading to the Supermarket people complain about there being too many cars which could get dangerous for most people Development 9 – This is the final improvement I will make in swanage, this area will be the picnic area/quiet area for residents who would just like a relaxing day. It is away from the supermarket so there will no collision with the people who want to relax and the people that want to shop. I would imagine this was requested by the older people of swanage These are the final improvements I have towards swanage based on the results of the questionnaire. On the next page of this coursework I will justify my coursework giving reason as to why it is effective and fits the needs of residents and if it will benefit them or not. JUSTIFICATION OF PLAN On this page I will evaluate my plan giving reason for why it is good plan and why I placed those specific facilities on the plan. I will also write about who benefits from the result of my plan. Why is my Plan Good? I feel my development plan is well planned out because I have placed facilities according to what people have said in the questionnaire, I took that on board on what the people wanted and added that in my plan. The Car Park issue from before as now been resolved because of my plan, there is now a huge Car Parking facility which is free for residents, so I managed to improve in two ways. Another way my plan is good is because I added a large supermarket for residents to use. Residents would find this very useful as they mentioned this in questionnaire. Most of the facilities did not take much thought it was mostly commence sense and guidance from the tourist and residential questionnaire. Who will benefit? Many people will benefit from this improvement change, one group in particular would be the elderly people because I have added a quiet area away from the excitement where people can relax and enjoy the day. Residents would appreciate this, as they can be in a clam environment which would calm them down if they were stressed. The male groups will benefit because I have added a leisure facility for all popular sport, for men who like sport this is one improvement that will make swanage for enjoyable. For the female groups I have added hairdresser facilities, women from swanage will appreciate this change because there are hardly any hairdressers in swanage and having one near residential houses will benefit residential women. What do I think my plan overall Overall I feel my plan is good because it satisfies the needs of residents and there won't be any collisions with tourist shops. Everyone will be satisfied in the area they are in since the change I made to swanage. CONCLUSION AND EVALUATION Conclusion After all information gathered from questionnaires and statistics I have come to the conclusion that my hypothesis has been proven due to the fact that most all tourist and residents gave listed improvements for swanage. All the data analyzed led me to this conclusion and I feel I made that my conclusion has been proven. Although the conclusion I managed to come up with was true there are still areas in my coursework that I feel can improved. The explanations I gave for my maps and graphs could have been explained better with more evidence to prove my point. The statements I gave for development could've been explained more clearly but was still a satisfactory effort. Evaluation Overall I would say my project would be graded from a B to an A because I followed the criteria given and gave evidence to prove my point. I created diagram and graphs to prove another point. However as I said there are still areas for improvement which is the reason for the grade I have given.

Managerial Competences. Exploring personal development needs (Set of Essay

Managerial Competences. Exploring personal development needs (Set of tests) - Essay Example MBTI TYPES ISTJ Serious, quiet, earn success by concentration and thoroughness. Practical, orderly, matter of fact, logical, realistic and dependable. See to it that everything is well organised. Take responsibility. Make up their own minds about what should be accomplished and work towards it steadily, regardless of protests or distractions. ISFJ Quiet, friendly, responsible and conscientious. Work devotedly to meet their obligations. Lend stability to any project or group. Thorough, painstaking, accurate. Their interests are usually not technical. Can be patient with necessary details. Loyal, considerate, perceptive, concerned with how other people feel. INFJ Succeed by perseverance, originality and desire to do whatever is needed or wanted. Put their best efforts into their work. Quietly forceful, conscientious, concerned for others. Respected for their firm principles. Likely to be honoured and followed for their clear visions as to how best to serve the common good. INTJ Have or iginal minds and great drive for their own ideas and purposes. Have long-range vision and quickly find meaningful patterns in external events. In fields that appeal to them, they have a fine power to organise a job and carry it through. Sceptical, critical, independent, determined, have high standards of competence and performance. ISTP Cool onlookers – quiet, reserved, observing and analysing life with detached curiosity and unexpected flashes of original humour. Usually interested in cause and effect, how and why mechanical things work and in organising facts using logical principles. Excel at getting to the core of a practical problem and finding the solution. ISFP Retiring, quietly friendly, sensitive,... If you are an active learner in a class that allows little or no class time for discussion or problem-solving activities, you should try to compensate for these lacks when you study. Study in a group in which the members take turns explaining different topics to each other. Work with others to guess what you will be asked on the next test and figure out how you will answer. You will always retain information better if you find ways to do something with it. How can reflective learners help themselves? If you are a reflective learner in a class that allows little or not class time for thinking about new information, you should try to compensate for this lack when you study. Don't simply read or memorize the material; stop periodically to review what you have read and to think of possible questions or applications. You might find it helpful to write short summaries of readings or class notes in your own words. Doing so may take extra time but will enable you to retain the material more effectively.

Operation Management and Quality Management Essay

Operation Management and Quality Management - Essay Example However, quality management remains an under-researched concept in strategic resource management (Powell, 1995). The standards provided by the ISO 9000 (ISO) were developed from the ISO/TC document, and quality management criteria is now used in corporations across the globe which have been taken up by over 880, 000 corporations in over 161 nations (International Organization for Standardization, 2006). As such, the ISO is a generic management system benchmark for quality management expectations in business due to; its customer-centered approach to their needs and requirements; its regulatory requirements; its orientation toward customer satisfaction; and commitment to continual improvement achieving these goals (International Organization for Standardization). An individually owned corporation that has successfully implemented the ISO standards is FEXCO in County Kerry, Ireland, is an internationally recognized competitive company (FEXCO, 2006a). The corporation provides world wide payment services for both corporate and public markets, for activities such as financial transfers, bureau de change and currency conversion. On average, FEXCO processes 19 million transactions annually. Over 1,400 staffs are employed with the company, almost half of them being based in Kerry, and the others located in country offices in countries such as the United Kingdom, Spain, Malta, Australia, Finland, Denmark, Sweden, Dubai and the USA. Predominantly, FEXCO has adopted ISO 9000 guidelines to assist with decision making with regard to information technologies (IT), and country and currency codes. The corporation first implemented the ISO code in 1996.FEXCO displays its commitment to ISO principles in its description of its core competencies and values; a commitment to the best technology, staff and services; a focus on the customer (i.e., people matter); a desire to form long-term relationships with stakeholders; transparency and accountability of corporate practices; embracing innovation and treasury management; and having technology driving the global payment transactions (FEXCO, 2006b). The organization was recently awarded the Payment Card Industry Data Security Standards (PCI DSS) compliance accreditation for its excelling efforts to implement technology that secures cardholder account data security. The award is an example of the effectiveness of ISO principles, as further elaborated by Managing Director of FEXCO, Dermot O'Shea: We are delighted to have received this important payment card industry accreditation. As FEXCO deploys its Dynamic Currency Conversion solutions internationally, it is vital that we are accredited by the Visa AIS and MasterCard SDP programs to ensure a high level of confidence for our ever-growing customer base (FEXCO, 2006c). With regard to its focus on continual improvement of staff, FEXCO has drawn on ISO standards to develop managers by providing them the opportunity to pass a Diploma in Management FEXCO, 2006d). Working in conjunction with Carole Hogan & Associates, the managers were accredited by the Institute of Commercial Management, a world renowned Foundation that provides high quality education. The Diploma was initiated in February of 2005 in Kerry, and aims to expose new managers to an overview of corporate culture, procedures, guidelines (e.g., ISO 9000) and goals. Identify the

Red bull Assignment Example | Topics and Well Written Essays - 4000 words

Red bull - Assignment Example The energy drink was inspired by a popular Thai drink named Krafting Daeng that was suggested for jet lag remedy. The owner of Krafting Daeng was requested to manufacture and market a new energy drink with completely new flavor. The main objective of Red Bull was to sell energy drink with a unique taste that appealed to the people living in the western countries. It sold more than one million cans in its first year and decided to expand into UK, USA, Hungary and Germany during the tenure 1992 to 1997. The company’s slogan â€Å"Red Bull gives you wings† defined the drink appropriately. However, there has been certain health risks associated with the drinks. The reason was that the ingredients of the drink contained high levels of caffeine which led to the cardiovascular diseases. However, the popularity of the company had soared and it began to promote a series of flagship events in the sports world. Situation Analysis Market Analysis of Energy Drinks Presently, the ene rgy and sports drink market is increasing steadily and has been gaining popularity among the teenagers and young adults. The sports and energy drink market saw a major increase in the sales growth of 13 percent in the year 2011 compared to an industry growth of 11 percent in the year 2010 (EuroMonitor International, 2012). There has been a rapid increase in the demand of branded and local energy drinks. In the UK Lucozade, GlaxoSmithKline was a leader in the sports and nutritional drink market and accounted for a 40 percent market share (EuroMonitor International, 2012). The sales of Lucozade were ?498 million in the year 2011 (EuroMonitor International, 2012). It is estimated that the sports and energy drink market would further grow at 5 percent in the UK (EuroMonitor International, 2012).It has been observed that in spite of the economic slowdown the beverage market has been growing steadily. Among the beverages there has been a tremendous increase in the sales of soft drinks and energy drinks especially in United Kingdom. In the year 2011 there was an increase of sales of carbonated drinks by 24 percent from 2010. In spite of health risks associated with these beverages and increase in the demand and sales of the energy drinks have been commendable especially among the youth and teenagers. The industry is dominated by established and popular companies like Coca Cola, Pepsi Co ltd, Red Bull etc (Polis, 2013). Penetration of the established companies into energy and nutritional drink segment has helped the companies in diversification of risk amidst this economic slowdown (Key Note, 2012). Figure 1: Market Share of Energy Drink Brands Source: (Energy Fiend, 2013) 5C of Red Bull The 5C analysis will helps us in understanding the macro, micro environmental and internal factors that affects the beverage market. It is one of the most instrumental tools used for identifying the important issues that require immediate attention and is also regarded as a checklist for managerial decision making. Customer: The drink is available at 8 oz, 12 oz, 16 oz and 20 oz can sizes and

Colour theory Essay Example | Topics and Well Written Essays - 500 words

Colour theory - Essay Example RGB colour model is a colour that is based on light. These three colours are the three primary colours with green replacing the colour yellow. When the three colours are combined, then it becomes possible to produce any other colour. This colour model is only used with source of light and does not apply to printing (Albers 2006). CMYK colour model is the colour method that is based on pigments. The initials stand for Cyan, Magenta, Yellow, and Black. K stands for black. When the four colours are used, it becomes possible to achieve other colours. CMYK model cannot reproduce the same amount of colour as the RGB colour model. This is the reason why when printed yellow-green at times appears slightly muddy. This is the method employed by printers the world over. It is also an intelligent way or mixing paints (Albers 2006). Colour space is a helpful conceptual tool for comprehending the capabilities of colour of a digital file or device. Thus, when one is trying to make a reproduction of colour on another device, the colour spaces reveal whether one will manage to retain the highlight or shadow detail, the saturation of colour as well as, by how much wither of the two will be compromised. The process of keeping colour consistency in digital photography runs from the minute one takes a photo, uploads it to the computer, converting the same to jpegs and printing it using a variety of output technology. The process of editing an image involves the existing profile of the image. This is what is referred to as a working colour space.

Definition of autism Essay Example | Topics and Well Written Essays - 1500 words

Definition of autism - Essay Example et al., 2004). Clinicians and researchers have achieved consensus on the validity of autism as a diagnostic category and many features central to its definition. It is somewhat surprising and very encouraging to note that, as greater consensus has been achieved on the definition of strictly defined autism, an interesting and helpful discussion on issues of broader phenotype or potential variants of autism has begun. Today, there is a broad agreement that autism is a developmental disorder, and autism and associated disorders in the spectrum represent the behavioural manifestations of underlying dysfunction in the functioning of the central nervous system (Minshew, N.J. and Williams, D.L., 2007). Within this, it can also be included that sustained educational and behavioural interventions are useful and constitute the core treatment of such condition (Klin, A., Jones, W., Schultz, R., Volkmar, F., and Cohen, D., 2002). In 1943, Kanner's seminal clinical description of 11 children with "autistic disturbances of affective contact" has endured till date. His description of autism was grounded in data and theory of child development. Children those are normal exhibit marked interest in social interaction from early in life (Kanner, L., 1946). Kanner suggested that early infantile autism is an inborn, constitutional disorder in which children are born lacking the typical motivation for social interac tion and affective comments. He used the model of inborn errors of metabolism to explain that individuals with autism are born without the biological preconditions for psychologically metabolizing the social world. The term autism was borrowed from Bleuler who first used autism to describe idiosyncratic, self-centered thinking (Bleuler, M., 1979). Kanner used this term to suggest that autistic children too live in their own world. It represents a failure of development and fantasy is impoverished if present at all (Kanner, L., 1951). In addition to the remarkable social failure, the one of the other features that may be present in such individuals is profound disturbance of communication to the extent that some of them may be mute (Nacewicz, B.M. et al., 2006). The language disturbance in others may be marked by echolalia and literalness as well as a fascinating difficulty with acquiring the use of the first person, personal pronoun, "I." These children, therefore, refer to themselves in the third person, "he" or by first name. Another intriguing feature is the children's unusual responses to intimate environment. This can be exemplified by unresponsiveness to parents, yet over-sensitiveness to the small changes in daily routine or simply environmental sounds. The three prime criteria enumerated by Kanner still hold good, and they are to date used to define autism. These are unusual social isolation, resistance to change, and dysfunction in communication (Landa, R.J., Holman, K.C., and Garrett-Mayer, E., 2007). It has now been recognised that parental behaviour as such plays no role in pathogenesis of autism. It is now known that children with autism are found in families of all social classes, and more recent data and rigorous research have failed to demonstrate association with social classes (Stone, W.L., McMahon,

German and French Fascism between 1870 and 1939 Essay

German and French Fascism between 1870 and 1939 - Essay Example German and French Fascism between 1870 and 1939 Social unrest between the opposed classes increase and terminates a social revolution. Marx despised ethical dissertation and constantly opposed moralistic involvements in the political and social issues. Marxism proclaimed that Communists did not preach morality at all. Marx did not show any interest in discussions on how people ought to act in a morally defensible way. He argued that capitalism had destroyed morality and turned it into a real lie. Attempts to develop socialistic ideas on moral precepts were considered as being distractions from the significance of confronting the fundamental causes of social misery in the course of material production. Marx opposed the commodification of labor and held that it rendered the worker economical and political powerless. Marxism on the other hand is based on a philosophical viewpoint called dialectical materialism. This precept holds that the history of humans is the story of class warfare. The society in this case is seen to struggle through different development stages. At each stage of development, the proletariat gains some more freedom that brings them closer to their goal of proletarian revolution. According to the maxims, there is no principle that supports the history of the materialistic, there is no God.The believe that religion is false is hereby considered to be a bourgeoisie tool which attempts to prevent the communist revolution. In the German revolution, the ruling class opposed the precepts of maxims. The struggle of the people to move to a state of freedom is considered to have been a real struggle. However, Marx still pushed on with his ideologies for the establishment of a revolutionized community. Trotsky who addressed the Germany communist Party to stop Fascism seconds the analys is. His aim was that they break not the Comintern itself but the Comintern policy5. Germany revolution ends, due in large part to some democratic parties6. Some of the parties during this revolution belonged to the old second international. Prior to the war, the social democratic party had never held power but only remained in the opposition and therefore supported the war. The statement executes Karl Rosa Luxemburg. In January 1923, the French administrations send troops to occupy the Ruhr. Unrests soar while the working class takeoffs massive strikes and wiping out the savings of the middle class. Some parties labeled themselves ‘Marxist’ while forty-five percent of the total voters supported them. Some ultra-rights movements grew and emphasized on the Marxism ideology of unity of the international working class. Hitler was very hostile to this ideology of Marxism due to its emphasis on the unity of the global working class instead of on racial solidarity7. The plan t o defend Belgium was aimed at making a stand at a line of forts between the league and the Antwerp cities. The British armies found them under attack on May 13 since they had been unaware that the Germany paratrooper units had already captured their forts. The offensive of Germany to the south unexpectedly emerged from Ardennes forests at the second time. During the following few days, the main allied armies were trapped between the German forces and were therefore unable to protect either Paris or stop the Germans from entering to the English channel8. The German troops to the south went on between the

Quantitative and Academic Skills Essay Example | Topics and Well Written Essays - 1500 words

Quantitative and Academic Skills - Essay Example that are transferable and applicable to a current job/profession. In general, these skills are non-job specific skills which can be used in different occupations. By communicating the transferable skills effectively, one can enhance marketability and open themselves up to a larger sector of the job market. In very simple terms, transferable skills are skills which can be used in more than one setting. They can be â€Å"moved† or â€Å"transferred† from one setting to another. Transferable skills are not only gained in the workplace. They are also acquired by volunteering; by life experiences; by study or training or perhaps by being involved in an interest or hobby. In recent times however, rapid changes taking place in industry and the economy have dictated the need for a more adaptable and flexible workforce. These days, up-skilling and lifelong learning are the norm, and the ability to transfer this knowledge and these skills from one situation to another has become paramount. There is no doubt that much transferable skills development is already naturally taking place while in the schools and colleges. However, these tend to be the more â€Å"invisible† learning outcomes of academic life as transferable skills are still rarely explicitly taught or assessed (Curry, et al. 2003). The transferable skills that employers identify tend to be those that support organizational performance. They may be identified as follows: Interpersonal skills; Communication skills; Self-management skills; Intellectual skills. It is easy to identify occupationally relevant skills acquired through training and education but much more difficult to pinpoint transferable skills. For example, if we examine the Law Discipline, how law schools can assist their students to develop such skills as communication, problem solving, autonomy, teamwork, information technology, numeracy, and general intellectual skills, and to be able to present their achievements to

Case study 2 Example | Topics and Well Written Essays - 1250 words

2 - Case Study Example They fail to understand why the separation has happened and then end up having so much stress in themselves. Relationships however do not just work on the basis of inherent and goodness nature of the human beings (Cushman and Cahn 87). Another source of stress in relationships is the fact that there are frantic efforts to change the partners. Such things hardly happen because there are so many people that have backgrounds that have created them into the people that they are. Past experiences have made it possible for people to have specific characteristics. The anger and resent that follows these efforts are so critical that there so much stress that follows up (Romero 43). There are also some issues that happen in relationships and these may be a cause of a lot of stress if they are not handled well. One of them is the issue of blame game. There are people who are difficult to deal with and all the blame is always diverted to the other person. With the sense of guilt by virtue of no t having taken part in the issue that caused the concern, it becomes very hard for the ‘victim’ to take the blame. People are created differently. The issue of ‘kicking your seeing-eye dog’ supports the source of this stress. This issue is based on the principle that opposites attract (Fine and Harvey 22). One person may be a fanatic of sports for instance while the other, loathes sports. There is no clear cut point of focus as far sharing the hobbies is concerned. This culminates into not spending so much time together hence a stress of loneliness and misunderstanding. Some people handle relationships and stress differently. These are people who view stress as not being a big part of relationships but should be part of relationships. These people understand the fact that there are stresses that are acquired in the relationship and others are experienced outside the relationship. Therefore, combining these two is a suicidal issue that poisons the relationsh ip. Stresses that are obtained from the relationship should therefore be handled in the relationship amicably and the stresses experienced outside the relationship should also be handled outside (Rockwood 471). The situation as expressed by Mary is that of need for understanding in a situation where there are people with two different goals in the relationship and in life. She is so much into the other person Dewayne but he does not feel the same way. An analytical view of the case in which she confronts him after spotting him with another girl entering a restaurant is not proof enough to warrant a confrontation. Equally important is the fact that DeWayne lied to her that he was going for some study only to be seen with another girl. The fact that they had also discussed about later commitments in life makes the case even more complicated for Mary. She is suffering from the stresses of trusting him so much yet there are indications that she did not understand him to the required lev el, possibly due to lack of effective communication. Mary’s perceptions about the relationship were very valid and realistic going by the length of time they had been together. Two years allow individuals in a relationship to be able to understand each other and create a relationship that is bound to withstand the waves of time. DeWayne tends to adapt the characteristic of an individual considered to be difficult by social psychologists. This is the

Early Language and Development Essay Example for Free

Early Language and Development Essay Language is a complex and abstract endeavor, wonderfully creative at the same time governed by a multitude of rules. Before the age of 1 year, babies communicate with intent, primarily through the use of body orientation, facial expressions, gestures, and nonsymbolic vocalizations that mimic the intonations of their native language. At the end of the first year, however, many babies are beginning to use word approximations, consistent combinations of sounds as a transition to language, a symbolic system of communication. During the toddler years, language development is focused on semantics, or the meaning of words, and on syntax the rules of grammar for the language. (Slentz, et al. , 2001) Early language developments are crucial stage to one’s life. Baby’s language are through actions, and it could mean various meaning. Babies can’t speak yet, but they have their own ways to let us know how they feel. From the beginning, a mother and baby can be seen attuning to each other. They copy each other’s movements and expressions with mutual relaxed smiles, and later with laughing delight. (Clulow, et al. , 1993) Attunement is an essential factor for speech and language in general. According to John Bowlby (1980) early month – infant bonding and attachment are crucial to early language and development, thus it should be given importance by the mother to her baby as soon the baby was born. It is also noted that our feelings are easier to convey or communicated with infants. For an instance, baby cries when he hears another baby crying or when a mother the mother is angry while holding the baby, the baby becomes fussy. (Klein, 1987) Moreover, at an early stage, the mother’s speech affirms and responds to the infant’s eagerness to become involved in â€Å"proto-conversation†, a non – verbal form of discourse. Speech engages attention, communicates feelings, and facilitates social interaction as well as facilitating language acquisition. (Clulow, et al. , 1993) If a mother cannot attune to her baby’s rhythm then, as a result the baby will become distressed. This in turn stresses his mother, usually upsetting more, so that a vicious circle is likely. From birth onwards, children can be regarded as active participants in interaction. As for intentionality, young children develop along a continuum, in which they gradually learn to use more sophisticated and conventional means to communicate and also demonstrate increasing competence in intentionally conveying meanings to their interactive partners. The most common communicative functions of early intentional communicative acts have been found to be requests for objects/actions and comments on objects/actions (Paavola et al. ,2005) A mother’s ability to monitor her child’s visual attention and exhibition of a vocal or an exploratory act and then to respond promptly, contingently and appropriately is usually referred to as responsiveness. There is a lot of evidence for the supporting role of maternal responsiveness in child language development However; the efficacy of maternal responsiveness may not be global. Instead, it has been suggested that certain aspects of responsiveness are more predictive than others to particular language outcomes in the child. Furthermore, it is possible that children differ in their needs to be guided and supported by their mothers, which leads to differences in maternal role in early interactions (Paavola et al. , 2005) According to Harris (1992) the relationship between the cognitive/perceptual processes involved in development and the childs linguistic experiences. The first steps in language development and the role of adult-child interaction (both verbal and nonverbal) are very important. The focus is on the way parentsmothers in particularstructure the childs language-learning experiences so that they are conducive to the steps the child must take to master the first stages of language acquisition. Moreover, Harris (1992) concludes that early lexical development (the learning of an initial vocabulary) may be more sensitive to individual differences in parental interaction styles than has been demonstrated to be the case for syntactic development. Hence, the emphasis of the monograph is on the period and processes of parent interaction and child language development from the pre-verbal phases, from 6 month of age, through to the appearance of word combinations, around 2 years of age; that is, roughly Browns (1973) Stage I and early Stage 2. There are 3 major theoretical controversies about the nature and process of language development; the research into the influence of adult speech on childrens learning language; the role of the social interactional context in assisting language development; the childs use of the immediate referential context in progressing through the first steps in language development; and what constitutes appropriate evidence with which to address these issues. (Harris, 1992) In the early weeks of life, pragmatic skills (responding to verbal and non-verbal aspects of language) develop as babies interact with their carers through crying, blinking and smiling. First words appear between 12 and 18 months. (http://www. literacytrust. org. uk/Research/earlylanguage. html) ? 12-month-olds can distinguish between words, mouth sounds and object noises. They have linguistically specific knowledge of the privileged status of language. (Pruden, et al. , (2006) ? Children aged 18 to 35 months demonstrate learning through integration of earlier instruction with subsequent problem-solving experience. Toddlers are not passive learners. (Chen and Siegler, 2000) Furthermore, according to the website http://www. literacytrust. org. uk, Mother-child dynamic in language learning has been central to early year’s research. Mothers are often the predominant influences in childrens early years. The concentration on maternal speech input implies that mothers share a unique relationship with their children as they learn language, that mothers are programmed to respond to childrens sounds in a way that reinforces early language development and, in turn, that the child has an innate capacity for learning language. Early studies in this area found that mothers speech facilitates, and, in some cases, hinders the language development of young children. Social contact between parents and infants are considered to be a contributing factor in language development. It is also noted that social interaction with other people can either impede or development the babies language. Environment and culture can influence one’s speech as well. A baby whose parents are Asian and American and living in Europe could somehow impede his speech especially when there are different languages at home. Being specific at an early age could help the baby understand more and becomes attuned to his surroundings. Additionally, when the child verbally establishes complex connections and relations between perceived phenomena with the help of an adult, the child introduces at each moment essential qualitative changes in the receptivity and interpretation of sensory input to his brain. When a child acquires a word which isolates a particular thing and serves as a signal for a particular action, the child carries out an adult’s verbal instruction is connected to this word. (Eveloff, 1971) Toddlers build vocabulary based on unique experiences, and new words are acquired at an average rate of one word per week until children are 18 months old. Some toddlers focus on primary words that refer to objects and people, and developing strategies such as asking â€Å"what’s that† to elicit noun labels in response from adults. Other youngsters had vocabularies with more words for affect, motion or location, expressive language. Language is considered to be the most significant adaptive measure available to developing human. Language is highly related to developmental hierarchies such as neurophysiologic, cognitive, and affective. .(Slentz, et al. , 2001) Overall, early language and development starts with parents or the babies caregiver, it is an essential factor for parents to be educated properly on what are their roles in developing their babies language. Babies’ language development can impede or progress, depending on the ability of the parents and how they interact with their babies. I personally believe that education is the best tool in order to achieve great results for communicating well. Language, speech, and emotions can be linked together. Emotions are greatly expressed through words, and thus this will lead to how we can influence the child’s language and development. Parents are foremost educators on developing the characteristic and personality of the child. Language factor is another contributing aspect on how the child will become in the future. References: Bowlby, J. (1980) Loss: Sadness Depression [Vol. 3 of Attachment and Loss]. London: Hogarth Press; New York: Basic Books; Harmondsworth: Penguin (1981). Brown, R. W. (1973) A First Language: the Early Stages. Cambridge, Harvard University Press Chen, Z. , Siegler, R. S. (2000). Across the great divide: bridging the gap between understanding of toddlers’ and older children’s thinking. Monographs of the Society for Research in Child Development 65 No. 2 Clulow, C. (1993) Human Development: An Introduction to the Psychodynamics of Growth, Maturity and Ageing. Psychology Press UK Eveloff, H (1971) Some Cognitive and Affective Aspects of Early Language Development Child Development, Dec71, Vol. 42 Issue 6, p1895-1907, 13p; Harris, M (1992) Language Experience and Early Language Development: from input to Uptake Hove, UK: Lawrence Erlbaum Associates Paavola, et al. , (2005) Maternal responsiveness and infant intentional communication: implications for the early communicative and linguistic development.. Child: Care, Health Development, Nov2005, Vol. 31 Issue 6, p727-735, 9p; Pruden, et al. , (2006) The Birth of Words: Ten-Month-Olds Learn Words Through Perceptual Salience Child Development 77 (2), 266–280. Slentz, K. , Krogh (2001) Early Childhood Development and Its Variations. Mahwah, N. J. Lawrence Erlbaum Associates, Inc. â€Å"Early language development: a review of the evidence for birth to age three† can be accessed at http://www. literacytrust. org. uk/Research/earlylanguage. html (accessed February 22, 2007)

History of Indias Economy

History of Indias Economy History of Indian Economy Journey of Indian economy from a devastated nation to a developing worldwide economy is a moving illustration for some creating countries. Keeping in mind the end goal to comprehend Indias financial voyage, it is vital to shed some light on Indias political and budgetary history. Following 200 years of British standard, India turned into a free sovereign country in 1947. This recently conceived country confronted various issues including a smashed economy, a negligible rate of education and horrific destitution. It was a mission unimaginable for Indian pioneers, however Sardar Patel, Nehru and others converted India into a common and vote based country. To better comprehend Indias economic development; its economic history ought to be separated into two stages, the initial 45 years after the autonomy and the most recent twenty years as a free market economy. Throughout the initial 45 years after freedom, Indias economy was separated into two unique fragments, private and public. The private area possessed and worked little to medium size organizations and commercial ventures ensured by the administration and the legislature dealt with everything else. The legislature was responsible for the vast majority of the buyer administrations including transportation, for example, aerial shuttles, railroads and nearby transportation, correspondence administrations, for example, postal, phone and broadcast, radio and TV, and social administrations, for example, training and medicinal services. The proposition of the legislature was to give these administrations, at a sensible expense, and additionally vocation. India received a five-year impro vement plan from its closest associate, the Soviet Union, with a specific end goal to enhance framework, agrarian handling, human services, and instruction; however the advancement was greatly moderate because of Indias fair framework. Indias economy and political framework experienced an extreme emergency throughout the time of Indira Gandhi and her Congress Party guideline. Throughout her organization, there was no economic advancement due to an absence of regard for economic change. Gandhi and her Congress Party gave careful consideration to how to stay in force as opposed to tackling Indias economic and social issues. In 1975, Gandhi captured resistance pioneers, forced oversight on the press and suspended races. Throughout this time, economic development stagnated and far reaching defilement turned into the standard. At long last, bowing down to huge inward and outer weight, she proclaimed a general decision in 1977. Gandhi and her Congress party lost that race. In a couple of years, she returned into force again and her child Rajiv Gandhi assumed control after her death, as PM. He stayed in force until he was additionally murdered in a shell impact and Indias economy was totally overlooked. Throughout the ear ly 1990s, Indias economy started to decline and was confronted with developing expansion, unemployment and neediness and truly low outside trade hold. The breakdown of the Soviet Union altogether affected Indians economy in light of the fact that the Soviets were Indias significant exchanging accomplice and a key supplier of ease oil. Accordingly, India needed to purchase oil from the free market. India was accepting an enormous settlement of remote trade from Indians working in the Middle East, yet the Gulf War sent many Indian labourers back home bringing about an immense gouge in Indias outside store. Thusly, Indias remote trade store tumbled to a low of $240 million, simply enough to backing just two weeks of imports. The International Monetary Fund (IMF) and the World Bank offered help to India in return for economic changes. The legislature used up choices lastly, the administration needed to transform its shut-entryway economic arrangements in 1991. Luckily, nobody from the Gandhi family was in force to settle on choices for the nation and Prime Minister Narasimha Rao took steps towards liberalization and privatization to change Indias economy. Manmohan Singh, who was the money priest around then went ahead and presented a few economic changes. He brought down levy levels, changed conversion scale approach, changed modern permitting strategy and likewise loose Indias outside immediate financing (FDI) arrangement. These changes opened the entryways for multinational organizations to put resources into India. India accepted positive reactions from worldwide financial specialists. When the 1991 changes, remote value proprietorship was limited to 40 percent and the exchange of engineering was important to work together in India. These hindrances were evacuated for outside organizations. Numerous multinational organizations exploited Indias new economic strategies and expanded their stakes to more than 51 percent in their subsidiarie s bringing about a few fold expand in outside immediate financing in only three years. Demographics: The current populace of the Republic of India is evaluated to be about 1.27 billion individuals, which is an expansion of something like 2.3% from the last record of the populace. Historically in the course of the last a large portion of a century, the number of inhabitants in India has been short of what the number of inhabitants in China. However, lately, the number of inhabitants in India has been expanding substantially more than the number of inhabitants in China has, so the populace crevice is moderating diminishing between the two nations. In view of the aggregate area territory and the aggregate populace of the nation, the populace thickness of India is something like 1001 individuals for every square mile. According to age the population of India can be divided in to the following categories Age Structure Years Percentage Male Female 0-14 28.9 187,236,677 165,219,615 15-24 18.2 117,385,009 104,516,448 25-54 40.4 253,642,261 239,219,931 55-64 6.9 42,307,170 41,785,413 65 and above 5.7 32,992,850 36,494,985 Gross Domestic Product (GDP): The Economy of India is the tenth-biggest on the planet by ostensible GDP and the third-biggest by purchasing power parity. Indian Economy is second third biggest in Asia in term of purchasing power parity and Nominal GDP and biggest Economy in South Asia. It is the worlds second quickest developing-real economy simply after China, with development rates averaging 7.7% in the course of recent years Unemployment rate Unemployment records in India are kept by the Ministry of Labour and Employment of India. From 1983 till 2013, Unemployment rates in India found the middle value of 7.6 percent arriving at a record-breaking-high of 9.4 percent in December 2010 and a record low of 3.8 Percent in December 2013. In India, the unemployment rate measures the amount of individuals heartily searching for work as a rate of the work energy. The amount of unemployed persons in India diminished to 39963 thousand in 2009 from 39974 thousand in 2010. Unemployed persons in India arrived at the midpoint of 36933 thousand from 1985 until 2012, arriving at a record-breaking-high of 41750 thousand in 2001 and a record low of 24861 thousand in 1985. In India, unemployed persons are people who are without a vocation and eagerly trying to work. India has a Gini coefficient of 36.8 The check of individuals being without work is on the ascent in India as economic stoppage and slower business development exercises cast a shadow on job era, say specialists. Showing drowsiness in the nations occupation showcase, the International Labor Organization (ILO) has said in its late report that the unemployment situation in India throughout the most recent two years has been demonstrating a climbing pattern. The exchange rate An exchange rate has a counter currency and a base currency. In an immediate quotation, the remote currency is the base currency and the provincial currency is the counter currency. In an aberrant quotation, the local currency is the base currency and the outside currency is the counter currency. Most exchange rates utilize the US dollar as the base currency and different coinage as the counter currency. Correspondingly India likewise does the same. The business cycle The primary venture in the economics of business cycles is to secure `stylised realities about the qualities of business cycle variances. When these are known, elective models could be judged on the degree they can anticipate these stylised certainties. Concerning there is the inquiry of structural conversion of the economy. There was an old Indian macroeconomics which agonized over distinctive things. In late decades, the economy has changed in basic ways: the economy has gotten to be basically open, the part of agribusiness has subsided, a budgetary framework has happened and private choices of firms that are formed by fiscal markets now overwhelm variances of venture. It seems evident a farming-ruled economy, where horticulture is 12% of GDP, the part of rainstorm stuns in GDP ought to blur away, which ought to matter for the ghostly properties of business cycle changes. Different sorts of structural change may not change stylised certainties excessively. The three parts which appear to be the reasons of unfriendly impact on the business cycle of India are: (a) The decrease in the offer of farming; (b) Investment/ stock cycles established in the conduct of private firms and budgetary markets and (c) Capital record coordination. The blurring ceaselessly of agribusiness gave a decrease in the instability of GDP. Speculation and yield are currently emphatically connected because of the new financing/stock cycle that is established in the private segment. Ace-cyclicality of capital streams aides clarify higher utilization instability. A lot of learning in Indian economics was rendered old when India changed from being a shut and poor nation to being an open and center-salary economy. Consumer spending patterns The purchasers habits of spending in India are definitely diverse when contrasted with the western world. Ordinarily, Indians are very economical in the matter of utilizing their assets, and they emphatically put stock in reusing wherever conceivable. Case in point, a nearby merchant might provide for you sustenance wrapped in daily papers. Despite the fact that the public transportation offices are used to the greatest, individuals lean toward buying little measured autos. It is not exactly exceptional to see enormous families going inside little autos. Indians definitely do show a more terrific level of tolerance and continuance. Presently with the economic blast, and with the impersonation of western consumerism, one may get the thought that things may very well go crazy. The country India is quick getting up to speed with the economic development. With the rising patterns in consumerism, Indians are more averse to lessen their using on family conveniences and lifestyle vital elements like training, social insurance and transportation. Then again, a large portion of the Indians may cease from obtaining extravagance things, as they think as of it to be immaterial for their lives. Then again, with the quick economic developments, unique varieties could be seen in the using examples of Indians. The using propensities, particularly in the urban zones are tilting more towards the buy of extravagance things also. In the wake of using on the aforementioned consumption, the higher working class Indians figure out how to make savings of 17% of their salaries. Passing by the aforementioned information, the Indian advertise without a doubt does seem brilliant for further business. Investment patterns The Indian shopper is changing and advancing. Furthermore, so are his utilization and investment designs. As Indian purchasers extricate their tote-strings and are less hesitant to putting resources into offbeat investment choices, the whole investment story is getting redefined. The recognition and use of investment choices in metros and high development towns is high. Individuals are progressively contributing and increasing cash through different investment choices. The common trust industry in India shows an intriguing situation of 48 million financial gurus, a substantial mixed bag of item offerings and concurrence of private, public and outside Asset Managing Companies. Corporates are the predominant mogul amass in the Indian Mutual Fund Industry and they represent very nearly 48% of the aggregate investment (AUM) in the business and they are more turned towards non-value reserves which offer high security liquidity and subsequently their inclination towards Liquid/Money Market and Debt-arranged trusts; The second overwhelming gathering in the business is the Retail financial gurus gathering which represents just about 24% of the aggregate investment (AUM) in the business, while they represent 98% of the 48 million speculators in the business India Government Spending Government Spending in India expanded to 1907.13 INR Billion in the final quarter of 2013 from 1503.10 INR Billion in the second from last quarter of 2013. Government Spending in India arrived at the midpoint of 1282.71 INR Billion from 2004 until 2013, arriving at an unsurpassed-high of 1907.13 INR Billion in the final quarter of 2013 and a record low of 735.82 INR Billion in the second quarter of 2004. Government Spending in India is accounted for by the Ministry of Statistics and Program Implementation (MOSPI). Import and export of India Question 1 Suggest, based on your data, how the country can better its economic growth? To make Indias economic development more practical, India needs a second era of changes to accelerate privatization of government possessed organizations, enhance money related and lawful frameworks to ensure investment and modernize its foundation. It is likewise essential to present business cordial assessment changes redesign work laws to the worldwide level and kill administration to pull in more global organizations with more investment. Three real main thrusts can support the Indias economic development and success. Expanded outside immediate investment, Indias smoothness in data innovation and expanded down home utilization due to a developing working class populace. The mixture of outside immediate investment and finesse in data engineering can help in processing many new employments and can make a developing white collar class that thusly can make expanded household utilization. In outcome again outside immediate investments will build to take care of the demand of Indian cu stomers. Indias developing white collar class is the spine of its economy and it is normal that about 50% of its populace will fall into the classification of working class by 2040 with a significant measure of disposable pay. The last period of development hailed from a developing data innovation industry and administration industry. India is turning into a centre point for data innovation and an information-based economy. In view of the accessibility of a profoundly gifted specialized workforce and enhanced security of licensed innovation, numerous western firms moved their innovative work offices to India with a specific end goal to decrease their RD cost. Indias economy is currently underpinned by its skill in data engineering, bigger capital business, enhancing foundation and developing white collar class with expanding disposable wage. Question 2 Why should we be worried about high unemployment? Suggest a government policy that may help improve the employment rate of the country that you have chosen and explain how this policy will help lead to better economic growth High unemployment may demonstrate a discouraged economy, yet there are great reasons why it may not, as well. When new advances create, old ones get abandoned. The truth of the matter is that large portions of our untalented specialists are, exculpate the doltish correlation, in the same way as the stacks of old electronic typewriters that are heaped up in junkyards around the nation. The cutting edge economy neednt bother with them. The point to be agonized over is the an alternate reason of unemployment like retreat. Under retreat Financial strategy can diminish unemployment by serving to build total interest and the rate of economic development. The administration will need to seek after expansionary monetary strategy; this includes cutting charges and expanding government using. Easier expenses increment disposable salary (e.g. VAT slice to 15% in 2008) and in this manner help to expand utilization, prompting higher total interest (AD). With an increment in AD, there will be an expansion in Real GDP (as long as there is extra limit in the economy.) If firms process all the more, there will be an expansion sought after for laborers and thusly lower request-insufficient unemployment. Additionally, with higher total interest and solid economic development, fewer firms will go bankrupt significance fewer occupation misfortunes. Keynes was a solid promoter of expansionary monetary approach throughout a delayed subsidence. He contend that in a retreat, assets (both capital and work) are unmoving, in this manner the legislature ought to mediate and make extra request to decrease unemployment.

Red bull strategies

Red bull strategies EXECUTIVE SUMMARY â€Å"Red Bull isnt a drink; its a way of life†, says Dietrich Mateschwitz, the co-founder of Red Bull GmbH (Kumar, 2004). In fact, for a product that didnt have any extraordinary quality, was made of repeatedly questioned ingredients, Red Bull holds a pretty significant 70% market share (Ingram, 2010). In 2007, according to company figures, 4.5bn cans of the drink were sold in over 130 counties with 3,903 employees generating over 2.6 billion euros in turnover (AFP, 2007). Its dominant position in the fastest-growing segment of the soft drink market is mainly attributed to the companys unconventional and innovative marketing strategies as well as its revolutionary operational and management approach. This paper study discusses the various strategies adopted by Red Bull, including the companys effective employment of buzz marketing, product branding, its sponsorship and unique distribution strategy. The paper also discusses the importance of individual skills and organizational toolbox that led to the companys success. The case concluded with a commentary on challenges the company faces as well as recommendations with regards to maintaining its current growth and market share. BACKGROUND Dietrich Mateschwitz experienced the stimulating qualities of a popular Thai energy drink, Krating Daeng (literally ‘red bull), while on a trip to Thailand. Shortly after, he started to work with a pharmaceutical company to adapt the Thai beverage for European market. Mateschitzs concept was to create a company selling its own energy drink worldwide at a premium price (Keller, 2004). In 1987, together with Chaleo Yoovidhya, the owner of Krating Daeng, he founded Red Bull GmbH. The partners agreed that Mateschitz would run the company, while the Chaleo and his son remained sleeping partners. Five years later, the drink entered neighbouring countries Hungary and Slovenia, followed by Germany and Switzerland. In 1997, Red Bull stormed the U.S. market. In less than three years, Red Bull solely expanded the sales of energy drinks from $12 million to $75 million in 1999 (Hein, 2001). Today, Red Bull is also Austrias most successful brand, worth more than â‚ ¬10.9 billion. In 2008, Forbes magazine listed both Chaleo and Mateschitz as being the 260th richest persons in the world with an estimated net worth of $4.0 billion. INNOVATIONS Red Bull is a great example of an ordinary product of doubtful worth that was transformed into a powerful brand through innovative marketing. In an interview, Mateschitz recalled: When we first started, we said there is no existing market for Red Bull. But Red Bull will create it. And this is what finally became true† (Dolan, 2005). Although the initial market research conducted by Mateschitz was quite devastating – unappetizing colour and disgusting taste (Johnson, 2002), he didnt give up but thrived in the end. How? By revolutionary approach to the product branding, well controlled and limited distribution, and unique ways of reaching out to the right customers. In general, the success of the company relied hugely on an original concept: a highly caffeinated and troublesome drink. But what makes Red Bull so unique is the companys revolutionary approach to classic marketing rules. The company claims the unique techniques were developed out of a demand. In terms of attracting new customers and enhancing consumer loyalty, Red Bull has a more effective branding campaign than Coke or Pepsi, says Nancy F. Koehn, professor of business administration at Harvard Business School (Rodgers, 2001). Red Bull is building a beverage brand without relying on the essential equipment of a mass-marketing campaign. Perhaps the indispensable tools of marketing arent so indispensable after all, she adds (Rogers, 2001). The main source of innovation in this case was pretty simple – as a self-funded start-up, the company could not afford a costly advertising. Additionally, Mateschitz has always believed in ‘functionality. They carefully select the sports they sponsor, the people they target and places they distribute their products to. The consumer promotions arent typical either. Red Bull invites consumers to creatively interact with the brand, by building their own ‘wings or sculptures. It makes Red Bull one of the very few brands that understands how precious a deep personal experience and â€Å"peers endorsement† is compared to a standard advertising campaign. Another great example of Red Bulls revolutionary approach to marketing is the fact that the company doesnt use print media, banners or billboards. Every promotion of the product needs to have a functional benefit. Even its TV spots are believed to be more amusable than educational or persuasive towards consumers. By avoiding the usual methods of marketing, the company concentrates more on what is called word-of-mouth or buzz marketing. The beauty of Red Bull is that its the antibrand brand, says Gobà ©. Red Bull doesnt have any of the commercial trappings of a traditional, off-the-shelf product. Its underground, even when its above ground, and that appeals to the young people who drink it , he adds (Rogers, 2001). Another remarkable thing about Red Bulls is its 8.3-ounce can and the fact that its the only size the company has ever offered. One size. One colour. One taste. Thats all. In such a competitive environment, its simply shocking to hear of a thriving company not keen on a constant brand extension. We are one of few companies around the world that can stay focused on one product, says Cortes in defence of Red Bulls narrow strategy. We do what we do best, he adds (Rogers, 2001). To sum up, Red Bulls revolutionary approach in contrast with ‘standard tactics has been details in the below table. Red Bull approach: Conventional approach: Positioning: Create a functional foundation; show how the drink fits into peoples way of life Create a socially aspiring image Advertising: Advertising airs only after the launch phase and plays a limited and specific role within the marketing mix Advertising launches the brand and stays the lead marketing tool Distribution: Create strong demand and limit the product availability Wild availability is used to create demand Sampling: Focus on quality and product experience Sampling is all about quantity Celebrity Sponsorship: Pursue those celebrities that are fans of Red Bull, but dont pay them Celebrity endorsement has a steep price, but gets publicity Merchandising: Controlled and limited Tchotchkes rule! Network Relationships: Treat all stakeholders as partners Vendors are lucky to work for us! Corporate Leadership: Patience and investment Clear annual volume and profit objectives and fast returns Table 1: Based on: â€Å"Speed in a can† by Alex Wippenfurth, 2003, PEOPLE BEHIND THE SUCCESS Mateschitz, Red Bulls co-founder and its managing director, is undoubtedly the man behind the steering wheel in the company. In addition to his natural talent for selling, he is also known for his creativity as well as determination. Having worked in a highly competitive environment before, and conducted the initial market research, he was the one to come up with the extraordinary ideas, which implemented by a joint effort of his dedicated team, brought the company straight to the top. There is no doubt that his natural skills, innovative approach, determination and optimism paid a significant role in the companys success. Moreover, Mateschitz thrives on resistance. He is always ready to push the limits and devise spectacular new strategies that get the customers herd to events where extreme sports athletes and daredevils perform street acts. In fact, Red Bulls unconventional tactics and persistence has been evident from the beginning. To begin with, having great difficulties to launch its product in Germany, the company smartly used the rumours regarding the products potential health hazards and mystic content, by building a myth strategy. In his article â€Å"Liquid Cocaine†, journalist Jeff Edwards concludes: â€Å"the more rumours of Red Bulls potentially dangerous, over stimulating effects spread, the more the drink sells† (Edwards, 2001). In addition to that, Mateschitz strongly believed in the importance of physical consumption of his product. Therefore, the marketing strategies have been always focused on sampling and event sponsorship that match and enhance the spirit of Red Bull. â€Å"We dont bring the product to the people; we bring people to the product. We make it available and those who love our style come to us†, claims Mateschitz (Gschwandtner, 2004). Red Bulls success is also partially attributed to its internal culture. Red Bulls team embodies energy and stimulation in everything their do. It seems to be the main ‘theme which to direct and lead the companys actions. Every employee is totally on board with the current goals and challenges of the company. Red Bull thrives on its unique business structure as well. Little hierarchy – ‘management by organized chaos – as Mateschitz describes it. A fully committed team hired primarily for their passion and non conformism is ready to overcome any challenge they face. Mateschitz himself ensures to only work 3 days a week, to live the life of extreme sports his brand endorses. The unusual, personality driven leadership is also evident between the company and agencies it employs. Johannes Kastner, for instance, the head of Red Bulls ad agency, represents the strongest business relationship in its field, with the ad agency being a reliable, long-standing partner rather than dispensable merchant. ELEMENTS OD RED BULLS STRATEGIES The emphasis Red Bull places on marketing has been always extreme high the company spends around 30 percent of its annual turnover on marketing, compared with the average of 10% being spent by most of the competitors (Dolan, 2005). But what is really interesting about Red Bulls strategies is the lack of aggressive in-your-face push campaigns, price-offs, and instant ubiquity. Instead, its marketing is designed for the subconscious. One of the attractive seduction tactics the company employs is exclusivity – Red Bull makes it initially hard for the market to experience the drink. When Red Bull enters a new market, they initially select a limited number of outlets that can sell the drink. The companys sales units are totally decentralised. Each unit is responsible for sales, marketing and distribution in its own area. Sales reps insist that Red Bull be distributed exclusively by a dedicated sales force. They have a selective sales strategy as well. They target â€Å"hot spots† in their area such as clubs and bars, shops near universities and gyms. Such a selective and individual approach has a great advantage of being fast and effective. Sampling also focuses on exclusive sub-communities and carefully selected groups. Moreover, instead of traditional advertising, Red Bull relies on a strategy of word-of-mouth or â€Å"buzz† marketing. Another extremely effective tactic with regards to product positioning and promotion happens on the streets. Red Bull makes sure its silver can is widely noticeable: * Consumer education teams drive eye-catching trucks as mobile displays, painted blue and silver with a giant can on top of the vehicle; to promote the brand as youthful and slightly ‘on the edge; * Free cans of Red Bull are also given out to people on the street who had been identified as being in need of energy. * Red Bull is also provided to DJs, empty cans would also be left on tables in hot spots such as popular clubs and pubs. But whats really intriguing and admirable about the marketing strategy is the fact that it takes place on the street, with people. Red Bull ensures that customers dont feel under pressure to experience its product in a certain way. During the sampling, for example, they always provide a full and closed can, so that the consumers can decide when and how much to try. Additionally, all Red Bulls promotions are participatory. Rather than sponsor concerts like everybody else, the company has gone much further – they created Red Bull Music Academy for aspiring DJs to participate in workshops with some top DJs in the world. The company is also strongly associated with extreme sports, more recently with prestigious F1, motorcycle racing and their own adventurous events. In that way consumers can get deeper experience of the product which keeps the brand relevant in terms of its stimulating mind, not just the body. Against the odds, Red Bull brand was directly marketed to Generation Y, the so-called millennial who were believed to be sceptical of traditional marketing strategies. Part of the strategy involved recruiting student brand managers who would be used to promote Red Bull on university campuses and then report back to the company, providing some useful market research data. What is also extremely fascinating about the company is the fact that the Red Bulls contents are not patented, and all ingredients are clearly listed on the can. Yet, Red Bull has had achieved a leading market position in over 100 countries worldwide. Many competitors have tried to employ similar marketing strategies and tactics in order to grab sales from the market leader. Not all have been successful, of course. THREATS TO FUTURE SUCCESS The main problem Red Bull needs to deal with is the ability to maintain its incredible sales growth. In the light of the brand becoming more and more mature and the market even more saturated, the company faces some of the most serous challenges ever: * The loss of its original consumer base, as the Generation Y becomes working adults; * Health concerns, associated with high intake of caffeine, that have emerged in several countries (ban imposed in Denmark and France; classified as a medication in Norway; until recently available only in pharmacies in Japan); * The energy drinks market has attracted some of the global biggest beverage companies, such as Coca Cola and Pepsi, seeking to win a competitive advantage over the current market leader; * Red Bull is well known for its revolutionary advertising however the product could be in danger of becoming stale; * Unlike their major competitors, Red Bull is limited to one product, leaving the company with no back up product to cover any potential loss; * The beverage market shows strong trends toward healthy options of soft drinks; FUTURE RECOMMENDATIONS Red Bull has gone through a lot in the past two decades. Starting on a practically non-existent marketplace, today it faces extreme diversity of similar products and a significant number of competitors. Taking into account the fact that Red Bulls brand is still very strong and his market leading position not yet threatened, the company should focus its market strategies on the following objectives: †¢ Maintain the leading position According to companys figures, the product is still widely recognized (over 60% of the under 30 year old Germans can easily distinguish the brand). In general, people are happy with the product. It is the image that needs to be enhanced. As far as the price is concerned, it is recommended that it should stay the same a high price will help keep the image of a high quality product. In addition to that, some new promotion campaigns can add further value to the image. As Red Bull is a utility drink, which means it is only bought occasionally. Therefore it may be worth considering to redirect the future marketing campaign to petrol stations, off-licences, convenience stores. †¢ Expand the product Red Bull should try to extend its product range by creating further consumer needs for some other Red Bull products such as: â€Å"White Bull† which could represent soft high quality mix drink of Vodka and Red Bull. Energy bars and â€Å"mini power-size† bottles of Red Bull that will be small enough to fit into pocket; aimed at those in constant hurry. A small selection of Red Bull extraordinary sports clothes. Since the company is widely acknowledged for its extreme sports sponsorship, they should provide its fans with unique outfits. It is a great opportunity to gain some extra returns as well as attract attention through people wearing the clothes. Taking into account the â€Å"healthy† trend in the soft drink category, as well as the actions taken by the closest competitors, Red Bull should also diversify its products into â€Å"organic energy drinks† and try to create a matching â€Å"lifestyle† in order to enter a new market for the â€Å"health-conscious consumer†. Another option for Red Bull is an expansion into new and developing countries, which may not only help to spread the name but also boost the sales. In that way, Red Bulls may again show the market hot to spread its wings†¦ REFERENCES: Energy Pumps up Soft Drinks Trade, Sunday Business Post (Ireland), 1999; Hein, K., (2001) [online] A Bulls Market Brandweek, available at , accessed 15 March 2010; Johnson, Branwell, Has the Energy Drinks Market Lost Its Fizz? Marketing Week, August 29, 2002; Potterton, L., Red Bull Gives Its Creator Financial Wings, Scotland on Sunday, 2000; Brandweek, (2001) [online] Red Bull Takes Extreme Sports by the Horns†, available at , accessed 15 March 2010; Dolan K., (2005) [online] â€Å"The Soda With Buzz†, available at , accessed 16 March 2010; Funding Universe, (2002) [online] Red Bull GmbH Company History, available at http://www.fundinguniverse.com/company-histories/Red-Bull-GmbH-Company-History.html, accessed 16 March 2010; History Of Red Bull Energy Drinks Soft Drink Marketing Beverages And Advertising [online], available at http://www.speedace.info/red_bull.htm, accessed 18 March 2010; Ingram F., [online] Red Bull GmbH, International Directory of Company Histories, available at http://findarticles.com/p/articles/mi_gx5202/is_1989/ai_n19121811/, accessed 15 March 2010; Forbes (2008), [online] The Worlds Billionaires, available at , accessed 16 March 2010; Gschwandtner, G., (2004) [online] â€Å"The Powerful Sales Strategy Behind RedBull Selling Power† available at http://www.redbull.com/images/historysection/ pdf/1/Selling_Power_DM_Sept.pdf, accessed 18 March 2010; Keller, K., (2004) [online] â€Å"Building brand equity in non-traditional ways†, available at , accessed 14 March 2010; Kumar, H.K., Linguri, L.S., Tavassoli, N.T., (2004) [online] â€Å"Red Bull The anti-brand†, London Business School, available at , accessed 10 March 2010; Rodgers A., (2001) [online] Its a (Red) Bull Market After All, Fast Company, available at , accessed 19 March 2010; Edwards J., (2001) [online] â€Å"Liquid cocaine†, available at , accessed 19 March 2010;